PR, Branding & SMM …Oh My!

Facebook, Twitter, Instagram,, About.Me, LinkedIn, Google+ and the list goes on. There are so many social media sites out there that sometimes my head begins to spin thinking about it. For anyone that isn’t involved in social media, you are missing one big market for advertising, public relations, and marketing. I mean, a brand new term called “social media marketing” or SMM for short was created for it. I noticed this today when I was helping an older gentleman aka my dad, learn how to use his new iPhone. He has come into the twenty first century and he is having a blast with it. Things that seem so simple to me like downloading music, finding free apps and just using the internet are second nature to me and it’s interesting to see how different it is for him.

For those of you that don’t know me, I am a public relations and branding director for an online advertising agency. We help diverse candidates connect with job employers and gain employment. We do a lot with diversity inclusion and focus on all aspects of diversity. We deal with military veterans, handicapped, and the black/latino/asian communities, respectively. My company is called and we are ranked in the top ten diversity inclusion companies in the United States.

My job is all about getting the word out there. What’s the fastest, cheapest, and easiest way to get your name out there? Social media. So when it comes to all the websites I listed above, I am on all of them. Making new friends, “liking” people’s Facebook status, tweeting, circling and +1-ing all content that I find informative. I write press releases, I’ve been interviewed, I create backlinking, write blog postings (kind of like this one) and find new ways to get my companies name in everyones mouth. It is a lot of work and a lot of creative thinking to do what I do but I can tell you one thing, I absolutely love it! Since college, this is the first job that I found myself loving. I don’t hate myself every morning for having to get up and go to work. I enjoy my time there and I really receive great gratification in doing the work I do. My right my main focus in on veterans coming from from Afghanistan and Iraq and helping them re assimilate back into the workplace society.

The one thing that I always tell veterans that are looking for jobs is that you have to keep up on your networking and branding skills. Your resume needs to highlight all of your qualifications in civilan’s terms. Not all employers understand military jargon and that is one of the adjustments that veterans need to make when coming back into the workforce. Learn how to maximize the skills you’ve learned in the military to be the best team leader for your next job. Explain to your interviewer that you are quick on your feet, you are focused on the task at hand, you work well in groups and always mention that you work well under pressure.

I also tell veterans that social media is one of the best ways to stay involved and find jobs. There are so many groups in all of these social media hotspots that are veteran related. Keep an ongoing twitter and follow different companies that are in the field you are looking to get into. Introduce yourself on LinkedIn but don’t always go right in for the kill. Talk a little bit about the company with them. Maybe something interesting that the company has done that you find impressive. Sweet talk them and build a relationship, then find out about job opportunities. Like a bunch of campaigns on Facebook that are relatable to your field and find out all the information you can.

The information I provided above isn’t just good for military veterans but for any job seeker really. No one is going to hire you if they don’t know anything about you. If you are on a bunch of social media sites actively engaging with people, companies and in groups, you are more likely to find an employer who wants to do business with you. Don’t give up all of your information though. No one wants to pay for the milk when they can get it for free. Leave a lasting impression that makes employers want to want you. Social media can really help with that.


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